BEL RONIN
INTRODUCING
STARTING FROM SCRATCH
I was approached by musician Bel Ronin to create a website in anticipation of his debut EP, Late Bloomer.
He had no previous website, and the idea of creating a website from scratch was exciting to me.
However, Bel Ronin did have plenty of material to promote ahead of the EP release. Once I had all the assets, I was ready to get started.
SETTING THE TONE
I sat down with Bel Ronin to discuss what he had in mind for his new website.
He elaborated on the content that mattered to him: a making-of page, a music page, a video page, press, and a way to promote the projects of artists he works with.
Late Bloomer is an album that lives in the darkness, while also showcasing moments of hope and light. It was important for me to convey those conflicting yet complementary elements.
Wireframes
Homepage
Making Late Bloomer
Copy that
After presenting some wireframes, we got to work on copy for the site.
Bel Ronin informed me he had been working on some journal entries for each of the songs on Late Bloomer. Each entry elaborated on the journey to creating the song, along with inspirations and outside influences.
“After a few misty, serpentining decades of false-starts, dead-ends and brow beating I have finally arrived at a place where my artistic voice and ability are working in harmony to produce something that is undeniably me; for some this happens early, for some it happens later than expected. ”