About the Rebrand Project

In this collaborative group project, our team rebranded a business, Keurig. During this project we:

• established our team as an agency, outlining a one-line mission statement

• researched Keurig thoroughly

• delineated each person’s role and responsibility, calling on individual and collective expertise, skills, and perspectives

• created a new brand Keurig, including logo, taglines, a marketing campaign, social posts, ads, fundraising promotions, and other visual and text representations